It is true that HA is one of the compounds that’s responsible for keeping skin smooth, moist and healthy looking. Normally, skin cells produce plenty of it. However when skin is exposed to too much UVB radiation from the sun, inflammation can shut down the skin’s HA production, in some instances permanently. It can also cause existing HA in the skin to degrade. This is why HA has the potential to take the skin care market by storm.

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